Privacy & Cookie Policy

James Alexander is a trading name of James Alexander Trading Ltd Reg. in England and Wales No: 10361514 with its head office located at 85 Great Portland Street First Floor, London, W1W 7LT, United Kingdom and will hereby be referred to as James Alexander. This privacy policy has been created to demonstrate our commitment to the privacy of the users of our websites. Please read the following to learn more about our privacy policy, and how we treat personally identifiable information collected from our visitors and users.

What personal data do we collect?

We collect personal information comprising: your full name, e-mail address, billing address, delivery address, telephone number, credit card information or other payment information and an encrypted password to provide you with the products or services you request.

We keep a record of your conformity if you contact us.

We may obtain information about your usage of our Website, your visits of our site and which site you came from redirecting to us this.

By accessing the services of James Alexander and voluntarily providing us with the requested personal information, you consent to the collection and use of the information in accordance with this privacy policy.

When do we collect your personal data?

When an online purchase is made, you provide personal information that will be used to provide you the products and services you requested.

If you use our site and check out as a guest we collect transaction-based data.

Information which you provide when you enter a newsletter sign ups, competition or sweepstakes sponsored by us or when you report a problem with our Site (

When you ask to be emailed some product information or about services that we provide.

Personal information when you leave a review about our products and services. Any individual may access personal data related to them, including opinions. So if your comment or review includes information about the Partner who provided that service, it may be passed on to them if requested.

Why and how do we use your personal data?

We aim to provide the best customer service for you. For us to be able to do that, we need your personal data to offer you promotions, products and services on your personal preference.

We use your personal data to process orders you made through our website ( We use relevant personal information such as your name, address and payment details to process and deliver your order, and for notifying you of the status of your purchase.

As part of customer support, we respond to queries, refund requests or complaints with the help of your personal data to assess the matter and help you.  We keep records of these to inform any future communication with us adhering to our legitimate interest of serving you in the best way we can. When you participate in any promotion we will use your personal data in the same reason we would communicate with you about the purchases and request.

If you are an existing member or have an account in our web shop, with your consent, the interaction and personal details we hold about you will be used to analyse and create to a personalised preference profile. This insight allows us to send you marketing communications about new arrivals or products that are most likely to your interests, newsletters or services where permitted in lawful grounds, otherwise you opt-out.

To help you resolve any issue or to answer your queries, we will need the information you provided such as payment details, delivery information or the product/s you have purchased.

To protect our company and your account from fraud and illegal activities or illegal use our site, we use your personal data to allow us to maintain and protect your account. Regular monitoring of your browsing activity helps us immediately identify and resolve any issues and protect the integrity of our company and site.

If you wish to change how we use your data, you’ll find details in “What are your rights over your personal data?” section below. However, on the event you choose not to disclose your personal information with us, we won’t be able to give you the services you have requested.

We analyse our business through personal information for sales, supply chain and financial analysis to determine how our business is performing and where improvements is needed. This is necessary in understanding how our business is performing, and considering how to improve it.

Your consent will be asked if we wish to use your personal information for purposes other than those listed in this privacy notice and as required to do so under legal grounds, otherwise, no personal information will be used.

Where do we store your personal data?

The data that we collect from you is stored on our secure servers which are located within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws.

How do we protect your personal data?

Personal data security is very much important for customers. With this in mind we implement technical security measures and appropriate steps to protect it. All areas of our website are secured using ‘https’ technology.

Your personal data is encrypted and sensitive data (such as payment card information) is secured and tokenised to ensure it is protected against any unauthorised or unlawful processing and against any accidental loss, destruction, or damage. To ensure safety of data, regular monitoring of our system for possible vulnerabilities and attacks is done.

We also safeguard your personal information from unauthorised access, through access control procedures, network firewalls and physical security measures.

Further, James Alexander retains your personal information only as long as necessary to fulfill the purposes identified above or as required by law.

How long will we keep your personal data?

Whenever we collect or process your personal data, we’ll only keep it for as long as is you have an active James Alexander account membership. We will keep your personal information for six years from your last interaction with us. We may keep your personal information for a shorter period if you ask for a termination of membership or a personal data to be deleted. James Alexander will aim to delete your personal information within a maximum period of one month from the date of the request; your data will be deleted completely at the end of that retention period.

How do we share your personal data?

Sharing of data with your consent to third party service providers for the purpose of processing credit cards and payments, deliveries, manage and service our data, distribute emails, research and analysis as well as administering certain services and features on our (James Alexander) behalf. They may use specific informations they need only to the exact purpose of our contract with them. Your information is protected at all times as we do work very closely with them. Third parties are required to adhere to firm rules of processing data and to only use this information in accordance to James Alexander’s instructions and to applicable law. Data that has been shared to these third parties will be deleted as soon as we stop working with a service provider. We will not share your personal information for other purposes before we have received such consent.

We may disclose personal information to other third parties to comply with legal obligations or required by law. Also, in a matter we need to protect and defend ourselves against third party claims and legal rights; and assist in fraud prevention or investigation.

Where relevant, transferring of personal data in the event we sell or transfer all or a portion of our business or assets to new owner or controlling party.

What are your rights over your personal data?

  • You have the right to request access to the personal data we hold about you.
  • An electronic copy of your personal data.
  • In a matter a personal data is out of date, incomplete or inaccurate; you may send us a request for correction.
  • Deletion or restriction of your personal data in certain circumstances provided by applicable law. You have the right to withdraw your consent at any time, whenever you have given us your consent to use your personal data

In case you would like to request a copy of your personal data or exercise any of your other rights, please refer to the details provided in the “Question and Feedback” section below.

How can you exercise your rights?

Data privacy is of high importance for James Alexander. We are open and transparent with our processing of your personal information. We have established mechanisms to enable you to exercise any rights you might have with respect to your personal information.

Data protection officer:

A Data Protection Officer is appointed to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at


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In accordance to the law, we do not allow children under the age of 13 to register on our site. Our website is not intended for the use of children under the legal age of where they reside.

Changes to our privacy policy

James Alexander may at any time, without notice to you and in its sole discretion, amend this policy from time to time. Please review this policy periodically. Your continued use of James Alexander websites after any such amendments signifies your acceptance thereof. We urge you to read our privacy policy and keep yourself informed of our practices.

Last modified: 24 May 2018.

Questions and feedback

We hope this Privacy Notice was in any way helpful on your questions regarding how we process and handle your personally identifiable information. If you have any questions that haven’t been covered, please contact our Data Protection Officer at who will be pleased to help you.

We welcome questions, comments, and concerns about our privacy policy and privacy practices.